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Application software is any type of software developed for end-users, such as word processors, spreadsheets, internet browsers or email clients. With the arrival of smartphones, however, these software applications had a much broader audience. There are now more than 3.5 Billion people in the world with a smartphone...and that number continues to grow.

Smartphones also have access to potentially unlimited information. They can connect with other apps, use the phone’s sensors and GPS, send and receive information from other services, even ping off physical Bluetooth beacons to track movement or provide location-based offers.

With all that potential, it’s no wonder that businesses have been scrambling to build their own mobile apps. Unfortunately, however, this rush to get something developed to stay on trend has led to an oversaturation of poorly designed and developed mobile apps which add little to the customer experience.


A good app ─ whether mobile or desktop ─ enhances the user experience. They make it easier for customers to research products, read reviews, make their purchase, track their delivery, and so on. Apps can even be developed to improve staff productivity. Phone cameras can be used to scan barcodes, Bluetooth beacons used to navigate through a warehouse, and tablets can be used to live design a domestic or commercial space, for example.

What can be achieved through modern application development is only limited by our imagination and technical expertise. At Thread, we like to take a step back from any application development project to take into account the entire customer or staff journey. 

Creating an app to sell products is fine, but if the app adds nothing your website doesn’t have, will people bother downloading and using it? Unlikely. If the app allowed customers to virtually try on clothes using their camera, however, or gamified their shopping experience, for example, then customers will be much more likely to use it.

A Thread, we use design thinking to add value to every project before applying an agile approach to development, iteratively creating, testing and modifying to ensure the final application delivers true value to the business.

Find out more about our approach or get in touch to discuss your app idea.




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